Last updated on: 11/17/2008 | Author:

Opinion Research Corporation Biography

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“Founded in 1938, Opinion Research Corporation (ORC) is a leading global market research firm with offices across the U.S., Europe and Asia Pacific region. We help clients achieve success within their markets and with their customers, employees and other stakeholders by providing fact-based, action-oriented intelligence and advice in the areas of Customer Strategies, Employee Engagement, Corporate Brand & Reputation and Market Planning & Development. Our clients are concentrated in Financial Services, Information Technology & Telecommunications, Healthcare and Public Services, reflecting our broad experience in these industries. We are known for our leadership in the integration of research and technology, as well as for the flexible, nimble and responsive approach we apply to the complex market research challenges facing our clients. We are proud to be an official partner of CNN, the most trusted name in news, on the CNN/Opinion Research PollĀ®.

ORC is a member of the infoGroup family of companies, the leading provider of business and consumer information products, database marketing services, data processing services and sales and marketing solutions.”

“ORC Corporate Overview,” Opinion Research Corporation website (accessed Nov. 17, 2008)


“Applying a flexible, nimble, responsive approach to your complex market research challenges, we deliver fact-based, action-focused intelligence and advice to help you attain success within your market environment and with your customers, employees and other stakeholders.”

“Our Mission,” Opinion Research Corporation website (accessed Nov. 17, 2008)

Private corporation